Growing your sorority's following on Instagram and TikTok may require patience, but the results are well worth it. A strong social media presence can help you attract new members, showcase your chapter's activities, and build connections with other sororities and organizations. Below are tips for growing your following and creating engaging content for your chapter's social profile.

Tips to Grow Your Chapter's Following

• Post Engaging and Informative Content: No matter which platform you're on, your content should be captivating and relevant to your target audience, which includes potential new members and current sorority members. Share the highlights of your sorority life, from events and philanthropy work to academic achievements and sisterhood moments.
• Post Consistently: The more you post, the better. Try to aim for at least one post per day, and more if you can manage it. Consistency keeps your followers engaged. 
• Use High-Quality Visuals: Whether it's photos or videos, ensure they are visually appealing. Fortunately, cell phone cameras are as good as high-quality equipment, so use what you have! Leverage editing apps to make your content shine.
• Include Hashtags and Location Tags: Use relevant hashtags to increase the discoverability of your posts. Utilize sorority-specific, university-specific, and topic-related hashtags to broaden your reach. Tagging your campus location can also be a great way to make sure people in your area see your posts.
• Promote on Other Platforms: Don't forget to promote your accounts on other social media platforms. Share your TikTok videos on Instagram, and post TikTok and Instagram content to Facebook and X (formerly Twitter) to attract your followers from different channels. 
• Engage with Others: Interaction is key to growing your following. Like, comment, and follow other sorority accounts, potential new members, and current sorority members. 
• Run Contests and Giveaways: Organizing contests and giveaways can attract new followers and engage your existing ones. Prizes like sorority swag or gift cards can be a great incentive.
• Be Authentic: Authenticity goes a long way on social media. Be yourself, and let your chapter's unique personality shine through your posts.

Tips for Sorority TikTok

• Ride the Trends: Participate in TikTok trends and challenges. This is an effective way to get your videos in front of a broader audience.
• Use Catchy Music: TikTok is all about catchy music and eye-catching visuals. Make your videos more appealing with lively tunes and vibrant colors.
• Use Editing Apps: Take your TikTok to the next level with an editing app, like CapCut or InShot.

Tips for Sorority Instagram 

• Utilize Instagram Stories: Stories are a fantastic way to share behind-the-scenes moments and connect with your followers on a more personal level. Use them to showcase events, philanthropy work, or your daily sorority life.
• High-Quality Photos and Videos: Instagram is all about aesthetics. Ensure your photos and videos are top-notch by using apps like VSCO, Lightroom, and Canva for editing.

Remember, your online presence is a reflection of your sorority's identity. Stay true to your values, engage your audience, and watch your following grow. Happy posting!